Shoreline Fruit, located in Traverse City, Michigan, is the largest tart cherry grower in North America. Grower-owned and vertically integrated, Shoreline manages every step of production from fruit pitting and freezing to final product processing and storage. This unique model allows them to offer high-quality products including dried cherries, tart cherry concentrate, ready-to-drink cherry juice, chocolate-covered cherries, and tart cherry powder supplements. When Shoreline Fruit needed to optimize their fulfillment to meet growing demands, they chose lite prepcenter (LPC) as a local partner aligned with their values.
How Shoreline Fruit Achieved Double Digit Growth
ThLite PrepCenter Hurdle: What Was Holding Back Shoreline Fruit’s Growth?
Before partnering with LPC, Shoreline Fruit faced logistical limitations that impacted their ability to expand direct-to-consumer operations. John Peters, National Sales Manager, described the main challenge: We lacked the physical space and labor needed to run a direct-to-consumer operation. As Shoreline sought to support large national retailers, they needed a fulfillment partner that could handle high-volume orders while preserving the efficiency and quality they were known for.
The Game-Changing Partnership: How lite prepcenter Transformed Shoreline’s Operations
With lite prepcenter, Shoreline Fruit found a reliable 3PL provider capable of scaling fulfillment operations to meet the needs of large retailers and their members. LPCs warehousing and kitting solutions allowed Shoreline to expand their storage and streamline order fulfillment, removing barriers that previously limited their growth potential.
“Partnering locally enhances efficiency and effectiveness, reducing costs while maintaining high customer satisfaction.”
Peters highlighted the benefit of working with a fellow Michigan-based business: Partnering locally enhances efficiency and effectiveness, reducing costs while maintaining high customer satisfaction. By providing a local solution, LPC helped Shoreline improve operational effectiveness without the added expense and complexity of out-of-state logistics.
Double-Digit Growth & Unprecedented Satisfaction: The Impact of Partnering with lite prepcenter
Since collaborating with lite prepcenter, Shoreline Fruit has seen measurable improvements:
- Growth in Sales: Sales have grown double digits each year since partnering with LPC.
- Increased Consumer Satisfaction: Peters notes, Our metrics have improved across the board, and consumer satisfaction is at an all-time high!
- Cost Efficiency: Local warehousing and kitting have allowed Shoreline to cut costs while supporting high-volume orders from large national retailers.
Our metrics have improved across the board, and consumer satisfaction is at an all-time high!
Whats Next for Shoreline Fruit? Expanding Horizons with lite prepcenter
With their fulfillment operations streamlined, Shoreline Fruit plans to expand their product offerings, leveraging LPCs services to support further growth. Peters acknowledges that LPC has helped increase our credibility with consumers, a key factor in their plans to continue growing their retail presence.
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Summary How Shoreline Fruit Streamlined Fulfillment with lite prepcenter
The partnership between Shoreline Fruit and lite prepcenter is a testament to the impact of local collaboration. Through efficient warehousing, kitting, and daily communication with LPCs team, Shoreline has successfully scaled their operations to support demanding retail clients, achieve double-digit sales growth, and maintain high levels of consumer satisfaction. Together, theyre setting a new standard for quality-driven fulfillment in Michigan, proving that strong local partnerships can drive substantial business success.
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